The time is approaching for the next edition of the Cannes Film Festival, which will not take place under current circumstances as it does every year in May.
The opportunity for us to take an interest in the relationship between this celebration of the now legendary cinema and the watchmaking world.
If we know the connivance between fashion houses and jewelry that dress and parent diamonds the biggest celebrities, the link with watches is less announced, almost more sober.
The ultra-photographed and publicized event marks an unmissable event in the brands calendar, the repercussions of good sponsorship being considerable.
At the forefront of the most present brands is Chopard, which has been forging the famous palm with 19 branches since 1998, as evidenced by this variation of the Happy sport named for the occasion Happy Palm, limited edition of 25 copies.
Apart from the traditional climb of the steps, many brands like Jaeger Lecoultre Cartier and Chanel also sponsor satellite events, dinners and galas are all opportunities to fuel the advertising machine.
Thus in the past we could see:
-Guillaume Canet and his Jaeger-Lecoultre master chronograph, the actor close to the brand, has even visited the factory in the past.
-Gaspard Ulliel wearing a Jaeger-Lecoultre Reverso
-Pierre Niney with a Cartier Santos
Brad Pitt, who came during the last edition to present Tarantino's film Once upon a time in Hollywood, was widely displayed with a superb Breitling Premier, strongly inspired by the vintage of the brand. Here in Norton edition of the name of the English motorcycle manufacturer.
While Alain Delon for his part sported on his wrist a sublime Bvlgari Octo finissimo for the presentation of his palm of honor. The watch contains the world's thinnest automatic movement (2.23mm thick).
Accessing one of this pieces means creating your own fame! We are at your service to guide you in your choice of prestige watches.
