The Joux Valley, the cradle of luxury watchmaking

05 mai 2020
The Joux Valley, the cradle of luxury watchmaking

If there is a place to visit once in his life for a watch enthusiast it is indeed thTheir products end up in Place Vendôme and on the most chic shopping streets in the world, unanimously renowned for quality and their supremacy in the watchmaking world, Swiss artisans are, for the most part, located in this valley just 10km from the French border and approximately 50 km equidistant from Geneva or Lausanne in the canton of Vaud, Francophone in addition. Vacheron, Breguet and many prestigious brands are the result. is valley, the starting point of what the Swiss have called the "Watch valley"

At the doorstep of the Jura, where nature is resplendent, begins the dream journey of lovers of high-end pieces.

Audemars Piguet whose slogan is "to break the rules you must first master them", is a real engine of the valley. Located in Le Brassus since its creation in 1875 today, the brand is investing in the construction of a hotel and in the renovation of an ultra-modern museum to host the factory by appointment.

You can learn how to polish the famous bracelet of the royal oak there or discover the historical complications of the house or the room of registers which records each watch sold since 1875! For information At Audemars Piguet, the great complication must combine a Perpetual Calendar, a minute repeater, a chronograph, and a catch-up. This definition has existed since 1882, and remains unchanged within the Manufacture

Not far from there, barely a few hundred meters away still at Brassus is Blancpain, the brand designed by Jean Claude Biver which maintains its quarters and ensures the annual production of some 20,000 pieces of the brand including the famous fifty fathoms.

On this same road a few cables away the no less famous house Patek Philippe has also opened premises there in order to get closer, and benefit from the breeding ground that represents the many watchmaking schools of the region. The museum with some 2000 pieces is located in Geneva, you will discover among other unique references from World time or the mythical Nautilus.

Have you ever wondered about the engraving process of a Reverso or the machining of a Master case? Jaeger-Lecoultre also opens the doors of its very impressive factory on the shores of Lac de Joux and reveals all the unsuspected stages that come into play in the production of their parts.

In short, if you want to escape for a weekend post confinement while learning and recharging your batteries, look no further! For the more impatient, know that at Kronos 360 we also offer workshops to familiarize ourselves with our favorite objects. See for yourself.

https://www.kronos360.com/fr/atelier-kronos-paris.html