Counterfeit luxury watches are a serious issue—it's estimated that one in three Rolexes in circulation is fake. The risk is even higher in the pre-owned market, where buyers can easily be deceived. In response, Kronos 360—a French platform specializing in certified pre-owned luxury watches—decided to take action. Its secret weapon? Blockchain technology.
A Tamper-Proof Digital Certificate of Authenticity
Thanks to the Kronos 360 authenticity card equipped with an NFC chip, a simple scan on your smartphone reveals the watch’s blockchain certificate.
The process is simple: once each watch is authenticated by Kronos 360’s expert watchmakers, it receives a unique digital certificate recorded on the blockchain. This certificate, in the form of a non-fungible token (NFT), includes key information such as specifications, serial number, service history, and more. It’s impossible to forge or duplicate, and it follows the watch throughout its lifetime. With a single tap, any future owner can verify the origin and history of the timepiece, with full transparency.
Buy with Confidence
By embracing blockchain, Kronos 360 gives buyers unprecedented peace of mind in the second-hand market. No more anxiety about counterfeits—every watch comes with a transparent, verifiable proof of authenticity. This innovation also strengthens transaction security, as blockchain data cannot be altered. In the end, buying a luxury pre-owned watch through Kronos 360 becomes a smooth and trustworthy experience, where technology safeguards confidence.
Article written by Chris Samassa, founder of Osterman Watch
