The reputation of Rolex watches rests not only on their precise movements or refined cases, but also on their iconic bracelets. From the robust Oyster to the elegant Jubilee, through the luxurious President and the innovative Oysterflex, each bracelet has its own story and contributes to blending functionality and elegance on the wrist, further enhancing the brand's prestige.
Oyster Bracelet: Strength and Versatility
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The Oyster bracelet is Rolex’s oldest metal bracelet, symbolizing strength and sporty sobriety. As early as the 1930s, Rolex offered this type of bracelet as an option to its clients, but it was in 1947 that its three-wide-link design was patented and officially named “Oyster.” Made of stainless steel or precious metals, it combines solidity with understated elegance. This bracelet equips most of Rolex’s iconic watches—from the Submariner dive models to the Daytona chronographs—giving each timepiece a sporty look and secure fit on the wrist. The Oyster embodies Rolex’s philosophy: a bracelet that is both functional, durable, and refined.
Jubilee Bracelet: Comfort and Classic Style
The Jubilee bracelet was created in 1945 to celebrate Rolex’s 40th anniversary and debuted the same year on the first Datejust. This five-link bracelet, with its polished center links and brushed outer links, offers a refined aesthetic and exceptional suppleness around the wrist. Over the decades, it has adorned many Rolex models—not just the Datejust, to which it is inseparably linked, but also sportier watches like certain GMT-Master II versions. Praised for its comfort thanks to its flexible construction, the Jubilee bracelet brings a touch of traditional elegance that is instantly recognizable.
President Bracelet: Prestige on the Wrist
The President bracelet was born in 1956 alongside the Rolex Day-Date, the first watch to display both the date and the day of the week. Designed as a prestige bracelet with three rounded links, it is made exclusively in gold (yellow, white, or Everose) or platinum. The Day-Date, worn by numerous presidents and distinguished individuals, made this bracelet so iconic that the public began calling it the “President”—a name Rolex officially adopted later. A symbol of power and refinement, the President bracelet strengthens the luxurious and successful image of the Rolex watches it accompanies.
Oysterflex Bracelet: Innovation and Modern Comfort
Unveiled in 2015 to offer a sporty and comfortable alternative to Rolex’s metal bracelets, the Oysterflex is far from an ordinary rubber strap. At its core lies a titanium-nickel alloy blade, giving it the robustness of a metal bracelet while retaining the flexibility of rubber. On the inner side, discreet air cushions promote ventilation and reduce perspiration. First introduced on the Everose gold Yacht-Master in 2015, the Oysterflex now equips select Daytona and Sky-Dweller models crafted in precious metals. With its relaxed yet luxurious appearance, this innovative bracelet proves that Rolex knows how to merge cutting-edge technology and elegance without compromise.
Pearlmaster Bracelet: Rolex’s Jewelled Expression
Introduced in 1992 with the collection of the same name, the Pearlmaster bracelet represents Rolex’s most luxurious side. Designed exclusively for precious metal watches set with diamonds, it stands out with its five rounded, polished links that reflect light with remarkable elegance. This bracelet is only found on Pearlmaster models—true jewellery timepieces where fine watchmaking meets high jewellery. Its concealed clasp enhances its clean and opulent appearance. The Pearlmaster is more than a bracelet—it’s a statement of refinement, crafted for those who view a watch as a piece of exceptional jewellery.
Whether it's the timeless Oyster, the sophisticated Jubilee, the prestigious President, the forward-thinking Oysterflex or the radiant Pearlmaster, each of these bracelets is a fundamental part of Rolex’s identity. More than simple attachments, they play a vital role in the comfort and character of the watches, acting as the elegant soul that carries on the brand’s legacy of excellence.
Article written by Chris Samassa, founder of Osterman Watch
